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Friday, September 30, 2022

John Legend, The New Face of Men’s Beauty??

 

If you’ve always wanted to know John Legend’s skincare routine, you won’t have to wait much longer. He is branching out from his career in music, film, and philanthropy to become involved with the beauty industry.

Known for his fantastic skin, Legend officially announced to Fortune on January 21st that he will be producing a new skincare line with A-Frame Brands. This company has also created beauty care lines with other celebrities and activists like Naomi Osaka and Gabrielle Union.

In an interview with Fortune, he describes the goal for his new skincare: to give those with darker, more Melanated skin more options for taking care of their skin health. Legend and his team are also striving to make the line affordable so that all people can access quality skincare.

While he acknowledges that he has to be more proactive about his skincare due to his fame, he states that “everyone has skin, and everybody cares about their skin, and everyone cares about presenting themselves well in every situation, whether it’s you know, family, community or wherever they are. It’s such an important part of who they are, and how they present themselves to the world, and how they feel.”

He also told Fortune that he hopes this new skincare line will create more discussion about the inequities of beauty standards for people of color.

While the skincare line is still in development, plans to release it may be within the near future. The details of what the line will include have also not been released.

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